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Charanda is an alcoholic spirit derived from sugarcane, similar to rum.

Named after a hill range in the area called 'Cerro de la Charanda' where the first distillery was built in the region. Charanda is a term in Purépecha language meaning 'red-colored soil'.

This is an iconic Mexican drink, as well as "El Diablito" (Little Devil) from the old Mexican Bingo game.

Charandas Mens T-Shirts

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  • About AS Colour

    Established in 2005 in Auckland, New Zealand, AS Colour has grown from humble beginnings in Central Auckland to now operate five distribution facilities and twenty-five retail locations across the US, UK, AU and NZ.


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